How to Boost your HR Credibility and Restore Your Swagger Today

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Have you read about HR in the media?In case you missed it. Here is a sample of some headlines featuring Human Resources.

This is Why People Hate HR.

Why Does Everyone Hate HR?

Your HR Department Hates You: How Corporate Overseers Exploit Workers.

HR-bashing has become an easy and popular sport. If we are to believe these headlines, the HR discipline is a dinosaur lumbering its way to extinction.

If the headlines are true, HR Practitioners are sitting in their offices moldering away, grieving and in denial that it is game over.

If the headlines could predict the future, HR will be edged out of its niche in the people business by its cousins in Marketing and Communications in the way that Betamax lost out to VHS in the videotape format wars. There’s a little ancient tech history for you.

If the headlines are accurate, there is  a tsunami of “the sky is falling” hysteria threatening to engulf a beleaguered and careworn HR.

I must be fair. Obviously, these headlines sensationally scream the story of a struggling HR function but they actually tell a different story.

I urge you to go beyond the headlines and dive into the articles.

The authors do not hide from the problems (sometimes undeserved and sometimes self-inflicted) and the challenges shaking HR to the core.

Dig deeper and you will find they point to a way for HR to survive and thrive beyond the storm.

3 Do or Die HR Take-Aways

HR must:

1. Put the ‘human’ before the ‘resources.
2. Reconnect with what matters to businesses and people.
3. Solve real problems.

Now is the time for HR to take action. In an earlier post from The HR Rabbit Hole (The Savvy HR’s Guide to Creating Remarkable Value), I ended with this Call to Action.

“The next chapters of HR’s story are being written. What will you write?”

It is only right and fair that I respond to this question too.

Hidden inside the uncomfortable realisation that sitting tight and playing safe is the high risk option; lies opportunities for the taking.

At Aquarius our quest is to transform HR’s relevance. It is an audacious grizzly-sized goal and we wouldn’t want it any tamer.

Our weapon of choice for our quest is Creative HR. WHUUT?

 What is Creative HR?

HR + Marketing = Creative HR

• Creative HR inhabits the sweet spot at the intersection of HR, Marketing and Communications; with a respectful hat tip to our friends in Public Relations.

• Creative HR is a Mixologist’s delight of uncommon connections blended together in a cocktail of fresh ideas that tweak tradition and deliver results.

• Creative HR is a collage of concepts and souvenirs from cross-discipline adventuring; brought together to form a one discipline approach for meaningful transformations and value through human connections.

How to Identify the Creative HR Tribe

Imagine this. There is a noisy party happening next door.

You hear the sound of dance music and laughter drifting towards you - pulling you in.

The smell of unusual yet delicious food flows over the fence, advertising the lively gathering in your neighbour’s backyard.

You leave the quiet stability of your house, marching out your door with righteous indignation. They are disturbing the peace.

You bang on your neighbour’s front door.

The door opens.The music is louder. The party is in full swing.

You see a crowd of people focused on the serious business of talking and connecting. Oh my goodness, they are…

…having fun!!You have a choice.  Either call the Status Quo Police or join the revelers in the party.What will you do?

Will You Join Us?

1. We are the deliberate disturbers of the status quo, challengers of the ‘conventional’ and questioners of ‘accepted’ HR wisdom. We reject standardised HR rules - beloved of the the Corporate Cubicle Culture - in favour of Creative HR. “Rules should be questioned, tested, reviewed over time and broken if they are not law or commandment.” Jeffrey Hayzlett, Think Big, Act Bigger.2. We are dedicated to finding solutions that tweak tradition, uplift and transform.3. We are not ‘experts’ nor do we aspire to be – “an expert is a man [or woman] who has stopped thinking…” Frank Lloyd Wright, Architect, Interior Designer, Writer, and Educator,4. We see HR as community of difference makers that creatively crafts meaningful success through human value.5. We don’t take ourselves seriously; but we are serious about the business of human value creation.6. We are recognisable by our “Devotion to Inquisitiveness… Curiosity is the truth and the way of creative living. Curiosity is the alpha and the omega, the beginning and the end.” Elizabeth Gilbert, Big Magic.7. What we create isn’t for everyone. That’s OK! We endorse and stand by The Marmite Principle.8. We are cross-discipline adventurers, foraging in various subject areas and exploring other business disciplines in search of truffles of inspiration and interesting talented people with whom to collaborate.  No boundaries are respected as we journey further like HR Bohemians traveling through the worlds of art, design, psychology to gather ideas to inspire.9. We are connectors of the uncommon, knowledge-sharers, adaptive shape-shifters. Oh yes, shape-shifting is practically a mandatory requirement – occasionally T-shaped and sometimes Comb-shaped.10. We follow the path of the storytellers, collaborating beyond the transactional level – going out of our way to understand individuals, culture and brand personalities on an emotional level so we can better serve and make our work matter.11.We take an artisan approach to our work. Inspired by skilled crafts people, we reject the cookie cutter in favour of a bespoke style - customised to suit needs and help fulfill aspirations.12. You can find us in doing work in the gig-economy and in unexpected niches - corporate, social entrepreneurship, start up. You only need to look a little closer.

Over to You

Go on give Creative HR a go. You might be surprised.Get some swagger in your HR!The next chapters of HR’s story are being written. Where will it all end? I can’t say for sure. But the HR stew pot is bubbling and in it there is every ingredient for a rich and tasty experience.What HR recipe will you write?How will you:

• Put the ‘human’ before the ‘resources?
• Reconnect with what matters to businesses and people?
• Solve real problems?
• Create meaning and make a difference?

I invite you to share your HR swagger style tips in the comments. Bold ones or understated ones - I would love to read them.Do share this post with an existing or future HR leader who would love to Get Credibility and Better Results with a Fly HR Swagger.Until we meet again next week down the HR Rabbit Hole…